• Here's what you will learn

• The Professional Meet & Greet. 
• How to qualify the needs of your potential customer.
• How to walk and show your inventory. 
• How to land on a product, justify it's value by presenting it properly. 
• The arguments you will need to establish a solid trust between your customer and yourself. 
• How to sel yourself !
• How to go abour a test drive that could generate a sale. 
• How to do trial closes before, during and after the test drive. 
• How to present the price without opening the door to negociation. 
• How to negotiate if needed. 
• How to lower the customer's expectations about his trade. 
• Understand leasing, understand the different types of leases, (open-end lease, closed-end lease) .
• How to hanbdle objections. 
• How to differentiate a smoke screen objection from a genuine objection. 
• How to use the phone and email to your advantage. 
• What you must know about the paperwork in the automobile business. 
• Psychology of selling and the different type of buyer you will meet. 
• How to get and keep the trust of your customers. 
• Understanding the finance aspects and the special interest rates and programs.
• The importance of the CSI (Customer Satisfaction Index) for your career and your dealership. 
• How to follow-up on your prospects and actual customers. 
• How to write a professional Résumé that will not be thrown away. 
• How to put all the chances on your side during and interview with a potential employer.
• What you can realistically expect from a professional sales position in the automobile business.  
• Rules and regulations of the automobile business.
• Sales contracts, and taxes.
• Professional integrity expected.
• And naturally, the work schedule and retributions you can expect in this business.

Cover page of the sales training manual and CD version.

Example of the diploma you will get once I am satisfied you have successfully passed the test.

How can I teach you so much for so little ? Simple, I am alone, no employees to pay, no large office space to support, no large advertising budget.

How can I get you to learn so much in such a short time period ?  Simple, an extremely well organized work method. No time lost at playing roles that have nothing to do with real life situations.

How can I be sure you've studied the material ? You will have to write an exam of 100 questions before I send you the diploma. You must pass the test otherwise you will have to re-do the test until you succeed. The first two times are included, after that, redoing-it will cost you $25. each time.
 

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